More than 70 years after the original design of the collection, dutch denim brand G-Star RAW collaborate with the Swiss Vitra to renew the office furniture of Jean Prouvé.
After the success of the first edition of Prouvé RAW in 2011, a second collaboration was set based on a collection of furniture designed by Jean Prouvé in the 1940’s for the offices of large French offices. G-Star RAW furnished their brand new HQ in Amsterdam with updated Prouvé-furniture, and decided to give these masterpieces a full fledged revival.
This limited-edition collection is designed with help from the Prouvé-family and is available in the colors that we find in the green shades of classical industrial tooling. By updating the designs from past tastes to the necessities of today – by reviewing the length of users and adding storage for wires – the Vitra design team managed to compete with the functional demands that go with the office furniture of today. The new pieces are made of steel, solid wood and finished with leather, high-end fabrics. All this is how Prouvé once saw it, and it displays now.
The Prouvé RAW: Office Edition contains eleven pieces – such as office chairs, lights, tables – all labeled with an authenticity mark.
About Jean Prouvé:
Engineer and metalsmith, self-taught designer and architect, manufacturer and teacher, Jean Prouvé was a key force in the evolution of 20th-century French design, introducing a style that combined an economy of means and stylistic chic. Along with his frequent client and collaborator Le Corbusier and others, Prouvé, using his practical skills and his understanding of industrial materials, steers French modernism onto a path that fostered principled, democratic approaches to architecture and design.
Vitra is a Swiss company dedicated to improving the quality of homes, offices, and public spaces through the power of design.
Their products and concepts are developed in an intensive design process, which brings together their engineering excellence with the creative genius of leading international designers. It is Vitra’s goal to create interiors, furniture, and accessories that are functional and inspiring. Longevity of materials, construction, and aesthetics is the leading principle, as demonstrated by the Classics – many in continuous production since the 1950s.
Initiatives like the Vitra Campus architecture, the Vitra Design Museum, workshops, publications, collections, and archives are all integral elements of Vitra. They give the opportunity to gain perspective and depth in all Vitra’s activities.