Write An Attractive Property Listing With These 5 Steps

Couple writing property listing
Image Source: peoplecreations / Freepik

You have a property that needs tenants, and so it’s time to write that property listing. Whether you’re a new landlord or a veteran, everyone can use some tips to get people to pay attention to your listing. Here are some tips that will help you get the most out of your writing, and attract the right tenants to you.

1. Tell a story with your listing

‘You don’t have to be a master storyteller’ says writer Finn Moran from Academized writing service, ‘but it helps if you can show prospective tenants what it’s like to live in your property. Give them a feel of how it could be if they made it their home.’

For example, you can say ‘Imagine yourself sitting on the balcony on a warm summer’s day’, or ‘The kitchen is the perfect place to get ready for the day ahead.’

2. Give them all the information they need

Any prospective tenant won’t want to come view a property if it’s missing something they’re looking for. If you want to maximize the number of people who come check it out, the best thing to do is provide them with as much information as possible. Think about what you’d want to know if you were looking for somewhere to live.

For example, think about your property. You want to include how big it is, how many rooms there are, where it’s located in the building. Does it have parking? Are there laundry facilities? These are all important.

3. Use online tools to help you write

Writing isn’t a one man job. It takes a team to keep your copy looking good, so make sure you take advantages of the services that are out there. Try these out when you’re writing:

PaperFellows: Good listings need to use impeccable grammar. If you’re not sure about yours, it’s not a problem. Use this tool to help you improve your grammar skills.

Marketing Essay Help: Once your listing is written, it needs to be proofread. The experts at this service can proofread it for you and get it looking professional.

Easy Word Count: There are often strict word counts on property listings. This site helps you stick to it by offering an accurate word count of your text.

Essayroo: Writing is a skill, and not everyone can do it. If you feel you can’t, don’t worry. Give one of the writers here the details, and they’ll write the listing for you.

BoomEssays: Before you list your property, you need to know what the market wants. This service can help you with the market research, and give you a good listing.

4. Be aware of Fair Housing Laws

As a good landlord, you, of course, know that you can’t restrict your property to certain types of people. However, it’s worth knowing that you can’t specifically target them, either.

For example, you can’t say that your property is perfect for people with disabilities, as it features ramps and other mobility aiding features. However, you can simply point out that the features are there.

Here is an infographic by Gracehill.com that talks about the top 10 fair housing mistakes.

Top 10 Fair Housing Mistakes

Image Source: Gracehill.com

5. Take care of the technicalities

Remember that it’s not just the content that matters, it’s the way you write it. Ensure that you proofread and edit your listing before you send it off. Leaving errors in the text can give the wrong impression, and you don’t want to lose out on the perfect tenant because of a simple spelling mistake.

Use these tips when writing your property listing, and you’ll be able to attract the right tenant for your property.

READ MORE: TAX BENEFITS OF HOME IMPROVEMENTS YOU SHOULD KNOW

Write An Attractive Property Listing With These 5 Steps was last modified: July 24th, 2017 by Mary Walton
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