Best real estate-related YouTube channels of 2024

Recently I posted on useful podcasts for realtors. However, many people prefer more visual content.

The real estate industry continues to evolve rapidly, and staying informed is crucial for success. Whether you’re a seasoned realtor, a new agent, or an aspiring real estate investor, YouTube has become an indispensable learning platform. With over 2 billion active users and countless hours of educational content, finding the right channels can transform your career trajectory.

In this comprehensive guide, we’ve curated the 15 best real estate YouTube channels for 2025, covering everything from sales strategies and market analysis to property tours and investment tactics. Let’s dive into the channels that will help you dominate your market this year.

Why Real Estate Professionals Should Watch YouTube in 2025

According to recent industry data, 80% of consumers engage with online video content weekly, with nearly half making purchase decisions based on what they watch. For real estate professionals, YouTube offers:

• Free, on-demand education from top-producing agents and industry leaders
• Current market insights and trend analysis
• Proven scripts, strategies, and systems you can implement immediately
• Visual property marketing inspiration for your own listings
• Networking opportunities within engaged communities

Whether you prefer visual learning over podcasts or want actionable strategies for your daily business, these YouTube channels deliver exceptional value.

Top Real Estate Coaching & Training Channels

1. Tom Ferry – #1 Real Estate Coach in the World

Channel: @TomFerry
Subscribers: 500K+
Best For: Agents at all experience levels seeking comprehensive business growth strategies

Tom Ferry has been recognized as the #1 real estate coach for 12 consecutive years by the Swanepoel Power 200. His YouTube channel is a goldmine of actionable content, featuring:

• Mindset Monday motivational segments to start your week strong
• This Week in Marketing with cutting-edge digital strategies
• Market trend analysis and economic forecasts
• Interview’s with industry’s top performers and thought leaders
• Complete business systems for scaling your operations

Key Takeaway: Tom’s channel combines high-level strategy with tactical implementation. His recent content on AI marketing automation and 2025 social media strategies is particularly valuable for staying ahead of the competition.

2. Ryan Serhant – Luxury Real Estate & Sales Mastery

Channel: @RyanSerhant
Subscribers: 1.2M+
Best For: Luxury agents, brand builders, and those wanting high-performance sales techniques

Ryan Serhant, star of Netflix’s “Owning Manhattan” and former Bravo’s “Million Dollar Listing New York,” has closed nearly $10 billion in real estate transactions. His channel provides:

• Behind-the-scenes looks at multimillion-dollar property listings
• High-performance sales techniques and negotiation strategies
• Personal branding and social media growth tactics
• Team building and brokerage management insights
• Motivational content for pushing past limitations

Recent Highlight: Ryan’s company SERHANT. crossed $1 billion in closed sales in just the first 35 days of 2025, showcasing strategies that work in today’s market.

3. Brian Buffini – Relationship-Based Real Estate

Channel: @BrianBuffini
Subscribers: 50K+
Best For: Agents focused on referral-based business and long-term client relationships

Brian Buffini built his real estate empire on the power of relationships and referrals. His YouTube channel emphasizes:

• Referral generation systems that create sustainable business growth
• Client relationship management strategies
• Database nurturing techniques
• Personal development and mindset training
• Work-life balance and business sustainability

Core Philosophy: Brian teaches that the highest-quality leads come from satisfied clients and strong relationships, not cold calling or aggressive prospecting.

Best Real Estate Investment Channels

4. Graham Stephan – Real Estate Investing & Personal Finance

Channel: @GrahamStephan
Subscribers: 5.1M+
Best For: Real estate investors, financial independence seekers, and market analysts

Graham Stephan became a millionaire by age 26 through strategic real estate investing. His channel offers:

• Market analysis and investment property evaluations
• Passive income strategies through rental properties
• Personal finance optimization and wealth building
• Real estate market trends and predictions
• Investment mindset and delayed gratification principles

Unique Perspective: As both a former real estate agent and successful investor, Graham bridges the gap between selling properties and investing in them. His famous “$0.20 iced coffee” philosophy exemplifies his frugal approach to wealth building.

Why Realtors Should Watch: Understanding the investor mindset helps you better serve investment-focused clients and identify opportunities in your own market.

5. BiggerPockets – Complete Real Estate Investing Education

Channel: @BiggerPockets
Subscribers: 1.2M+
Best For: Aspiring and experienced real estate investors seeking comprehensive education

BiggerPockets is the largest online community for real estate investors, and their YouTube channel features:

• Podcast episodes with successful investors sharing their strategies
• Property analysis and deal evaluation techniques
• Creative financing methods and funding strategies
• Market trend analysis and economic forecasts
• Beginner-friendly content on house hacking and first investments

Community Strength: The BiggerPockets ecosystem extends beyond YouTube, offering forums, calculators, and networking opportunities for serious investors.

Marketing & Lead Generation Specialists

6. Lab Coat Agents – Real Estate Technology & Innovation

Channel: @LabCoatAgents
Subscribers: 100K+
Best For: Tech-savvy agents and those wanting to leverage automation and systems

Lab Coat Agents is a community-driven platform focused on helping agents work smarter through technology. Their content includes:

• CRM systems and automation workflows
• Social media marketing strategies
• Lead generation techniques across multiple platforms
• Technology tool reviews and comparisons
• Video production and content creation tips

2025 Focus: With the rise of AI tools in real estate, Lab Coat Agents provides cutting-edge training on implementing artificial intelligence for lead generation, client communication, and marketing automation.

7. Inman – Real Estate News & Industry Analysis

Channel: @Inman
Subscribers: 2.5K+
Best For: Staying current on industry trends, news, and emerging technologies

Inman has been a leading source of real estate news since 1996. Their YouTube channel features:

• Industry conference coverage and keynote presentations
• Interviews with top brokers, agents, and technology leaders
• Market trend analysis and economic reports
• Emerging technology discussions (AI, blockchain, PropTech)
• Policy changes and regulatory updates

Why It Matters: In an industry that’s constantly evolving, staying informed about macro trends helps you position your business for long-term success.

8. The CE Shop – Real Estate Education & Licensing

Channel: @TheCEShop
Subscribers: 5K+
Best For: New agents, continuing education, and license exam preparation

The CE Shop provides essential educational content for real estate professionals at every stage, including:

• State-specific licensing exam preparation tips and strategies
• Continuing education course previews and important topics
• Real estate law and ethics updates
• Career development guidance for new agents
• Industry compliance and legal requirement changes

Critical for 2025: With ongoing regulatory changes and NAR settlement updates affecting commission structures and disclosures, staying educated on legal requirements is more important than ever.

Emerging Stars & Niche Experts

9. Ricky Carruth – Authentic Real Estate Strategy

Channel: @RickyCarruth
Subscribers: 100K+
Best For: Agents wanting unfiltered industry insights and topical commentary

Ricky Carruth brings over 12 years of YouTube experience, offering:

• Honest commentary on current real estate news and headlines
• Practical business strategies without fluff
• Video marketing and content creation techniques
• Agent mindset and motivation
• Industry trend analysis and predictions

Content Style: Ricky’s no-nonsense approach resonates with agents tired of overhyped tactics. His organized playlists make finding specific topics easy.

10. Meet Kevin – Economics, Finance & Real Estate

Channel: @MeetKevin
Subscribers: 1.8M+
Best For: Understanding macro economics and how they impact real estate markets

Meet Kevin (Kevin Paffrath) is a licensed real estate broker and investor who provides:

• Economic analysis and Federal Reserve policy breakdowns
• Housing market predictions and trend forecasting
• Real estate investment opportunities and risks
• Stock market correlation with real estate values
• Political and policy impacts on housing

2025 Relevance: With interest rates, inflation, and economic uncertainty dominating headlines, Kevin’s analysis helps agents and investors make informed decisions.

11. Javier Vidana – Luxury Real Estate Marketing

Channel: @JavierVidana
Subscribers: 80K+
Best For: Luxury real estate agents and high-end property marketing

Javier Vidana specializes in luxury real estate marketing on social media, particularly Instagram. His channel covers:

• High-end property photography and videography techniques
• Instagram marketing strategies for luxury listings
• Brand positioning for luxury agents
• Client attraction and relationship building at the high end
• Video tour production and editing

Visual Excellence: Javier’s production quality sets the standard for luxury real estate content creation.

12. Enes Yilmazer – Architectural Tours & Luxury Properties

Channel: @EnesYilmazer
Subscribers: 4.1M+
Best For: Architectural appreciation, luxury property tours, and marketing inspiration

Enes provides breathtaking tours of the world’s most extraordinary properties, offering:

• Detailed architectural walkthroughs of multimillion-dollar homes
• Design feature highlights and luxury amenities
• Property value discussions and market positioning
• Global luxury real estate market insights
• High-quality cinematic production techniques

Marketing Inspiration: Even if you don’t sell luxury properties, Enes’s presentation style and attention to detail can elevate your own listing videos.

13. Real Estate Rookie – Getting Started in Investing

Channel: @RealEstateRookie
Subscribers: 60K+
Best For: New investors and agents working with first-time investment property buyers

Part of the BiggerPockets network, Real Estate Rookie focuses specifically on beginners, featuring:

• First deal success stories from new investors
• House hacking strategies for minimal down payment investing
• Creative financing techniques for those with limited capital
• Overcoming common beginner obstacles and fears
• Step-by-step guides to analyzing and closing first deals

Beginner-Friendly: The content is specifically designed to be accessible and actionable for those just starting their investment journey.

14. Jeremy Knight – Hyperlocal Austin Market Expert

Channel: @JeremyAKnight
Subscribers: 50K+
Best For: Geographic farming inspiration and local market domination strategies

Jeremy Knight heads The Knight Group, a Platinum Top 50 Real Estate Team in Austin, Texas. His channel demonstrates:

• Hyperlocal market expertise and neighborhood spotlights
• New construction market analysis
• Community lifestyle content (restaurants, activities, attractions)
• YouTube optimization for local SEO and lead generation
• Authentic, personality-driven content that builds trust

Business Model: Jeremy generates approximately half of his business directly from YouTube, proving that geographic farming through video content is highly effective.

Key Lesson: While his content is Austin-specific, his strategies can be replicated in any market. Create consistent, valuable content about your local area to become the go-to resource for homebuyers and sellers.

How to Leverage These Channels for Your Real Estate Business

Simply watching these channels isn’t enough—you need to implement what you learn. Here’s how to maximize your YouTube education:

1. Create a Learning Schedule

Dedicate 30-60 minutes daily or 3-5 hours weekly to professional development. Mix coaching channels (Tom Ferry, Kevin Ward) with market analysis (Graham Stephan, Meet Kevin) and inspiration (Ryan Serhant, Enes Yilmazer).

2. Take Action Immediately

After learning a new script, strategy, or technique, implement it within 24 hours. The fastest way to learn is through application.

3. Build Your Own Channel

Many of these creators started from scratch and built massive audiences. Use their content as inspiration and templates for creating your own local market videos. Hyperlocal content consistently outperforms generic real estate advice.

4. Engage With Communities

Most channels have active comment sections and associated communities. Engage, ask questions, and network with other professionals learning the same material.

5. Subscribe and Enable Notifications

Real estate moves fast. Enable notifications for key channels to stay current on breaking news, market shifts, and time-sensitive opportunities.

Additional Resources for Real Estate Professionals

Beyond YouTube, continue your education through:

• Industry conferences like Inman Connect and Tom Ferry’s Success Summit
• Real estate podcasts for audio learning during commutes
• Online courses from platforms like Real Estate Express and Colibri
• Local market meetups and networking events
• Professional associations like NAR and state/local boards

The Future of Real Estate Education on YouTube

As we progress through 2025, expect these trends to shape real estate content:

AI Integration: More channels will incorporate AI tools for lead generation, content creation, and client communication.

Short-Form Content: YouTube Shorts and quick-tip videos will continue growing alongside long-form educational content.

Interactive Live Streams: Real-time Q&A sessions and market commentary will become more prevalent.

Niche Specialization: Channels focused on specific niches (luxury, investment, first-time buyers, specific geographic markets) will outperform generalist content.

Authenticity Over Production: While quality matters, audiences increasingly value authentic, personality-driven content over overly polished corporate videos.

Final Thoughts: Turn Learning Into Earning

The agents and investors who thrive in 2025 and beyond will be those who commit to continuous learning and rapid implementation. These 15 YouTube channels represent thousands of hours of free, world-class education from industry leaders who’ve collectively closed billions in real estate transactions.

Your action plan:

1. Subscribe to 3-5 channels that align with your current goals and experience level
2. Watch at least one video daily or 5+ videos weekly
3. Implement one new strategy, script, or technique each week
4. Track your results and double down on what works
5. Consider starting your own YouTube channel to become the local expert in your market

The information is available. The strategies are proven. The only question is: Will you take action?

Stay Competitive in 2025 with Cutting-Edge Tools

The real estate market is becoming increasingly competitive, and staying ahead requires more than just great education—you need the right tools. At Kukun, we help real estate professionals turn contacts into clients with our industry-leading dashboard that tells you when prospects are “prepping to sell.”

When your database shows early buying signals, you can engage at precisely the right moment with the confidence that comes from data-driven insights. This technology, combined with the strategies you learn from these top YouTube channels, creates an unstoppable combination for growing your business.

Ready to elevate your real estate business? Visit kukun.ai to see how predictive analytics can transform your lead generation and conversion rates.

Pro Tip: Bookmark this page and revisit it monthly to discover new channels and stay current on the latest real estate education available on YouTube. The investment you make in your education today will compound into increased income for years to come.

Franklin Carroll

Franklin Carroll is Kukun's VP of Modelling and Analytics; After finishing his studies at the University of Chicago, he worked at Fannie Mae where he helped build Collateral Underwriter, roll out the Value Verify initiative, and specialized in collateral related and credit related policy.

Published April 22, 2024