Useful tips on how realtors partner with builders

Collaborating with a builder in your role as a real estate agent can provide a consistent flow of business and prove to be financially rewarding. Any real estate professional will want to foster this partnership. But, there is a way to go about it. Let’s look at this step-by-step guide on how realtors partner with builders. 

Why do builders need agents?

A home builder relies on the agent to manage property sales while they focus on construction. A builder’s agent works for developers to market and sell homes to prospective buyers. This requires strong sales skills.

The agents navigate the world of pre-construction real estate, managing client expectations about timelines and budgets. Since new construction takes time, their relationships with home buyers are often longer than traditional sales. It requires follow-ups for months after closing. 

What are the duties and responsibilities of a builder’s agent?

A builder’s real estate agent works exclusively with builders, selling brand-new or under-construction properties. They showcase model homes, and properties still in planning, and help buyers visualize their dream homes within budget.

A builder’s agent’s duties include arranging home financing, negotiating sale prices, understanding construction timelines, managing client expectations, and selling not only the home but also the community. Furthermore, they have to invest in marketing materials such as brochures, online 3D photorealistic images, and virtual tours. 

Keep in mind that organizational skills are crucial for handling multiple properties and buyers across different locations. 

What are the pros and cons of a realtor/builder partnership?

Becoming a builder’s real estate agent may offer a steady stream of business and opportunities to work with other builders, but it comes with potential challenges. 

On the positive side, you could earn more with a regular flow of home listings, help buyers pick finishes for their homes, and even get leads for other properties. 

But, be aware that the workload may get overwhelming, especially if you sell many homes. You might face long hours and burnout while managing buyer expectations. And, in colder seasons, work might slow down – making it tricky to find new clients. There’s also the challenge of frequent open houses, a reduced commission fee rate, and the possibility of having to sign a non-compete agreement with only one builder. 

What are the steps on how realtors partner with builders?

As a builder’s real estate agent, you gain immediate and ongoing listings. Success in this role comes from building strong relationships with multiple builders, understanding their products, and regularly following up. Here is how realtors partner with builders and build relationships.  

Know your builder

The first step is to zero in on a builder to work with in real estate. There are different types of real estate builders that you can choose from for your business partnership. Whichever builder category you target, stand out by offering something unique. Builders receive many pitches, so make sure yours is memorable and sets you apart for a chance to discuss your value.

• National builders who operate regionally or nationally. Their land development managers are usually key contacts for any business opportunities. Any kind of business relationship with them (whether a long or a short one) will add to your reputation as a real estate agent. 
• Midsized builders work in specific areas and may have a small sales team. However, a partnership with their real estate firm may be financially rewarding.  
• Small local builders may have limited sales volume but can provide consistent business. You can be a valuable asset for promotions and sales.

Do your homework

Research the property builder you’re considering. Understand their specialization, industry reputation, business strategy, and how long they’ve been in business. Learn the builder’s procedures for construction, sales, and negotiation. This helps in planning and discussing a smooth partnership agreement. Also, identify key contacts to ensure effective communication with the right people throughout the process.

Market yourself to the builder

Develop a marketing plan that showcases more than just your sales skills. They will be interested in a marketing effort that attracts buyers to their business. For instance, the builders, often busy managing their projects, may appreciate an agent who actively scouts land for them. 

Impress the builder

Impress builders by offering to market one of their models or home that has been on the market for a while. Showcase your skills and demonstrate how you can contribute to their success.

Use a mix of traditional and modern marketing methods, such as open houses, direct mail, door knocking, calling, and social media, to promote properties effectively. Builders appreciate not only a skilled salesperson but also a comprehensive marketing effort that attracts buyers to their business.

Follow up through clear communication

In real estate, effective communication is crucial. Set up clear communication channels from the beginning. Consistency is key, so follow up or call the builder at least once a month, providing marketing reports on new construction trends. Aim to be the next in line for a listing when the opportunity arises.

What are the tips to remember after partnering with a builder?

Here are some useful tips for real estate agents to maintain strong partnerships with builders.

Connect at open-house events

Attend builders’ open-house events to meet builders and industry leaders. Take the time to explore the showcased homes, ask questions, and gather valuable information. You can even arrange personalized tours with builders to deepen your relationship.

Respect co-op policies

Builders often have co-op policies outlining rules for collaboration with real estate agents. Follow these policies diligently, including notifying builders about clients you’re sending their way. This not only prevents future conflicts but also demonstrates professionalism and respect.

Let the site agents take the lead

When with potential clients at open houses or walkthroughs, allow the builder’s site agent to conduct the presentation. They are trained to highlight property features effectively. The combined goal is to help your client find their ideal home swiftly.

Key takeaway

Builders hire specialized real estate salespeople known as builder’s agents or on-site agents to manage real estate transactions and work with home buyers. Becoming a builder’s agent provides distinct job opportunities and the potential for good earnings.

If you too want to team up with a builder, understand them and create a unique pitch for yourself. Figure out ways to support their goals, helping them expand their business and customer base.

Written by Ramona Sinha. October 27, 2025

Ramona is the Senior Content Writer for Kukun. This experienced blogger uses simple and succinct words to decipher the complex phenomenon called life. She has written articles covering a broad range of topics, such as real estate, lending and mortgage, finance, business, taxation, home designs, home improvement projects, decor concepts, and more. An avid traveler, she’s a digital nomad at heart and an animal lover from the depth of her soul.