School properties 101: Key tips to attract potential buyers and students

When it comes to the world of education and real estate, the intersection is often found in the school open house. It’s the event where educators demonstrate their school’s potential to prospective students, parents, and potential investors. But how can you make sure your school property stands out from the crowd? Here are some key tips to help attract and impress potential buyers and students.

1. First impressions count: curb appeal

Beautify your exterior

Just as in the real estate market, first impressions matter. An attractive, well-maintained exterior invites guests in and suggests a well-cared-for establishment. “Keep your school grounds neat and tidy, ensure signs are clearly visible, and consider adding elements like outdoor art or student-created murals to display your school’s personality,” advises Sarah Mendoza, a social media copywriter at SolidEssay.

Effective signage

Signage is crucial not just for wayfinding but also for reinforcing your brand. Ensure your school name, logo, and any taglines are prominently and consistently displayed, reflecting your school’s character and values.

2. Showcasing facilities and resources

Highlight your assets

Whether it’s a state-of-the-art science lab, an impressive sports facility, or a well-stocked library, be sure to highlight your school’s assets. Demonstrating the resources that your school can offer is a tangible way of showcasing your commitment to quality education.

Classroom arrangement

Classroom layout matters. A well-arranged, clean, and resourceful classroom demonstrates a conducive learning environment.

“Classroom layout matters. A well-arranged, clean, and resourceful classroom demonstrates a
conducive learning environment,” says an educator at ConfidentWriters. Display students’
work and achievements to give potential buyers and students a sense of the learning outcomes
they can expect.

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3. The power of people

Faculty and staff

Your faculty and staff are ambassadors for your school. Encourage them to be present, engaged, and available for questions during the open house. Their passion and dedication can be a decisive factor for potential buyers and students.

Student involvement

Involving students in the open house adds authenticity. Prospective families can interact with current students, getting a first-hand view of the school community. Student-guided tours can be especially effective.

Read more: Make your student apartment feel like home

4. Clear communication of vision and values

Your school’s vision, mission, and values are a crucial part of its identity. These should be clearly communicated, not just in your speeches and printed materials, but also through the atmosphere, interactions, and the school environment.

5. Utilizing testimonials and success stories

Don’t hesitate to share success stories and testimonials. Highlighting your students’ achievements, whether academic, athletic, or artistic, validates your school’s effectiveness. Positive testimonials from satisfied parents can also be a powerful tool to attract potential buyers and students.

6. Offering a warm, welcoming environment

Above all, create an atmosphere where potential buyers and students feel welcome. This can be achieved by maintaining a friendly, approachable demeanor, and providing hospitality.

Read more: Maximizing small spaces for compact campus dorm rooms

Bridging education and real estate

Successfully navigating a school open house can feel a lot like staging a property for sale. With a bit of planning, some creativity, and an emphasis on authenticity, your school can stand out and make a lasting impression on potential students, parents, and investors alike. Remember, your goal is to showcase not just the physical space but also the people, values, and educational opportunities your school offers. A well-executed open house can be the gateway to a thriving future for your school community, so invest the effort, and see the results roll in!

Read more: Tips for your educational space

Written by Billy Guteng. July 7, 2023

Billy is a content writer for Kukun. He was born in France, and has lived in multiple cities around the world ever since. He loves art, design and architecture as well as construction and real estate.