A powerful real estate client management software. Join now!

In the whirlwind world of real estate, staying on top of things can either make or break your career. Thankfully, technology has stepped in to make life easier. Real estate client management software aka real estate CRM software is now a must-have for agents and businesses alike. 

Whether you’re flying solo and juggling a bunch of clients or part of a big team trying to keep your sales pipeline flowing, the right CRM can help you stay organized, handle leads, and close deals like a pro. Let’s break down what makes real estate client management software such a game-changer and how portals like Kukun and Homebot for realtors are shaking things up in the real estate industry.

What is real estate client management software all about?

Think of real estate CRM software as your all-in-one toolkit for handling clients and deals in the real estate world. It’s built specifically for real estate agents and businesses to manage leads, track transactions, and stay in touch with clients throughout the entire buying or selling process. These systems often come packed with tools for transaction management, email campaigns, analyzing market data, and even connecting with social media.

Why do real estate agents and brokers need CRM software?

The best CRMs are designed with real estate pros in mind, helping you stay on top of your game and focus on what really matters: generating leads, building strong relationships, and leading to more closed deals. 

A good CRM:

• Results in efficient lead management

The real estate industry is all about lead generation. Whether they come from online ads, referrals, or open houses, managing leads efficiently is critical. A good CRM platform allows agents to capture lead sources, organize them, and follow up effectively.

• Helps real estate professionals stay organized

With multiple clients, properties, and deadlines, staying organized can feel overwhelming. Real estate CRM software centralizes all your client information, making it easy to access details, track interactions, and schedule follow-ups.

• Boosts productivity

By automating tasks such as sending email templates or updating transaction stages, CRM platforms free up time for real estate agents to focus on their clients and grow their real estate business.

• Leads to better team collaboration

For teams, CRM platforms allow seamless communication among team members. Everyone can stay updated on deals, client interactions, and important deadlines.

• Improves client experience

CRM helps you stay connected with clients through personalized communication, timely updates, and market data insights helps build trust and loyalty. Happy clients lead to referrals and repeat business.

How can CRM software transform your business?

This type of software can truly revolutionize how you work. For starters, it streamlines your sales pipeline by giving you a clear view of where every lead or client stands. This helps you prioritize tasks, follow up at just the right moment, and keep deals moving forward smoothly. Plus, by automating follow-ups and staying connected with clients, these tools make closing deals faster and more consistent.

If you’re part of a team, a shared CRM ensures everyone’s on the same page. It minimizes errors, boosts collaboration, and makes teamwork effortless. And let’s not forget how CRMs help you build long-term relationships by offering valuable insights and keeping communication lines open. CRM is an investment that keeps paying off.

What are the features to look for in real estate CRM software?

When choosing a CRM for real estate, think about these must-haves:

• Make sure the CRM has lead management tools to help you keep track of leads, figure out where they came from, and guide them smoothly through the sales pipeline.
• Look for a solid transaction management feature that keeps all the steps in the buying or selling process running like clockwork.
• It should give you access to pre-made email templates to send polished, personalized messages to clients and prospects without breaking a sweat.
• It must have a mobile app, giving you access to your CRM wherever you are. You should be able to update client info, check market data, or respond to leads anytime, anywhere.
• The CRM should facilitate social media integrations to stay engaged with potential clients. It should make it easy to connect with leads on platforms like Facebook, Instagram, and LinkedIn.
• It should provide accurate market data insights to you. Having the latest market data at your fingertips lets you give clients valuable insights and positions you as a real estate expert.
• If you’re working with a team, look for features that let you assign tasks, share client info, and collaborate on deals seamlessly.
• It should have an affordable pricing model. Many CRMs start at $49 per month, making them budget-friendly for agents at all levels. Don’t forget to look for options that offer a free trial so you can test the waters before committing.

How can you choose the best real estate CRM software?

When picking the right CRM, there are a few things you’ll want to keep in mind. First, think about your budget. Keep in mind that prices can climb depending on the features you need. Most CRMs also offer a free trial, so you can take one for a spin before committing. 

If you’re working with a team, look for tools that make collaboration seamless with shared dashboards or multi-user access. Don’t forget to check if the CRM syncs up with your main lead sources. That’s a huge time-saver. 

And lastly, choose a platform that can grow with you as your real estate business expands. It’s all about finding something that fits your current needs but won’t hold you back down the road.

Want to be part of a real estate revolution?

If you’re a realtor or real estate agent looking to revolutionize your real estate business, being part of Kukun’s real estate client management software iHomeManager can be a smart decision. 

The database will give you and your clients access to powerful information and proprietary data in the real estate industry. 

Taking your business to the next level, and giving your client a customizable experience, is possible through the Customer Relationship Management (CRM) solution. 

You can utilize the technology to effectively oversee all interactions and relationships between your real estate agency and its clientele, both current and prospective. 

The primary objective is straightforward: Enhance business relationships. 

Thanks to our real estate marketplace, you can maintain strong customer connections, streamline operational processes, and enhance overall profitability. And, there’s no need to juggle multiple tools, search engines, and platforms to provide your clients with the information they need. 

The Kukun advantage

The Kukun advantage lies in its innovative PICO™ Score, which effectively manages a home’s market value by integrating recent remodels and repairs into monthly home value updates. 

This score also provides homeowners with insights into the factors influencing property valuation. Additionally, Kukun offers real estate agents the ability to input precise home details for accurate valuations. Furthermore, they can get alerts for upcoming construction and sales activity, access to local listings and neighborhood comps, and weekly updates on remodel costs and return on investment (ROI). 

Your clients benefit from creating scenarios for remodel costs and connecting with a vast database of reliable contractors. Moreover, Kukun provides regular home maintenance reminders and instructional resources to help enhance property value over time.

The insights into home values, market trends, and comparable sales data can empower your clients with the knowledge they need to make informed decisions about buying or selling their homes. 

Why is Kukun the ultimate solution for realtors?

Our database is more than just a platform – it’s a game-changer for real estate professionals. The data relies on exclusive property condition data, local investment patterns, and economic indicators to enable you to anticipate areas of improvement. Furthermore, you gain insight into upcoming significant commercial and residential construction initiatives before their commencement. Whether it’s a new office complex, retail outlet, or substantial commercial refurbishments, these developments promise to enhance property value in the future.

Here’s what you gain from it. 

Access to comprehensive home information

With our database, you and your clients can access a wealth of information about home values, neighborhood insights, and potential equity growth from renovations. Stay ahead of the competition by providing your clients with the most accurate and up-to-date data available.

Streamlined client management

Say goodbye to scattered spreadsheets and disjointed systems. Our platform allows you to easily add and manage your clients in one centralized location. You can keep track of their preferences, property details, and communication history with ease.

All this allows you to provide personalized service at every step of the process. It’s a good alternative to Milestones and other project management platforms. You can enhance task management, team collaboration capabilities, customizable workflows, and integration with other tools.

Free home renovation cost estimator tool

One of the most valuable features is our free cost estimator tool. With just a few clicks, you and your clients can get an accurate estimate of renovation costs tailored to their budgets and preferences. From minor updates to major remodels our tool makes it easy to explore different scenarios and make informed decisions about property improvements.

How do your real estate clients benefit?

Here’s how our home management dashboard benefits your prospective clients.

Neighborhood insights

Understanding the neighborhood dynamics is pivotal in real estate transactions. Our exclusive database equips prospective home buyers with comprehensive information about nearby schools, optimal commuting routes, and the proximity of parks, trails, recreational facilities, hospitals, shopping centers, and the town center. Additionally, it provides insights into local transit accessibility and any potential natural hazards in the area.

What’s more, you can help your clients find their perfect neighborhood with our comprehensive neighborhood guides. From schools and amenities to crime rates and local attractions, our database provides all the information they need to find a community that fits their lifestyle and preferences.

Access to the proprietary property score

Your clients will have the privilege to access our exclusive Property Score or PICO™ Score. This proprietary tool is designed to effectively manage a home’s market value. 

This unique scoring system takes into consideration the latest remodels and repairs undertaken on the property, ensuring that the valuation reflects the most accurate and up-to-date information available.

By leveraging this tool, homeowners gain a deeper understanding of why certain houses are deemed more valuable than others in the market. The innovative feature empowers homeowners to stay informed about the fluctuations in their property’s worth, enabling them to make informed decisions regarding their real estate investments.

Home equity growth potential

Our database furnishes homeowners with invaluable insights concerning the specific real estate property, its surrounding neighborhood, and its current home value status.

Anticipating the future trajectory of your property’s value is essential for informed decision-making. 

With Kukun, you can eliminate guesswork and accurately assess the potential appreciation or depreciation of your investment. Leveraging Kukun Investment Outlook (KIO), you gain access to precise forecasts of home prices, allowing you to compare long-term investment prospects between different properties. This insightful analysis empowers you to make strategic decisions regarding buying or selling real estate, thereby optimizing your financial outcomes.

Scope for home improvements

You can unlock the potential for equity growth with our renovation calculator. Whether your clients are looking to increase their home’s value for resale or simply want to enhance their living space, our tool provides valuable insights into the potential return on investment for different renovation projects.

Keep in mind that renovations don’t have to break the bank. With our cost estimator tool, your clients can explore different renovation scenarios and find solutions that fit their budget. From cosmetic updates to major overhauls, our tool helps them make smart decisions about their home improvement projects.

Join us today!

If you are looking to provide unparalleled value to your clients while streamlining your business operations, look no further! Our revolutionary database offers a comprehensive suite of tools and resources designed to elevate your services and empower your clients like never before.

So, streamline your workflow, delight your clients, and drive success in your business. 

You can expect accurate home valuations, customizable reports, a user-friendly interface designed with realtors in mind, seamless integration with your existing workflows, and ongoing support in creating networking opportunities with real estate industry professionals.

We understand the importance of staying ahead in today’s competitive real estate market. That’s why we’ve curated this platform specifically tailored to meet the needs of realtors and their clients. 

FAQs

Can Kukun’s iHomeManager be an alternative to Homebot for realtors?

Homebot provides homeowners with insights into their home equity and market trends. Kukun – with its tailored solutions – offers all this and more through accurate home valuation, equity tracking, and market analysis.

Can real estate CRMs integrate with other tools?

Most CRMs integrate seamlessly with other tools such as email marketing platforms, social media channels, and multiple listing service (MLS system). These integrations make it easier to generate leads, nurture relationships, and track progress without switching between multiple platforms.

Can CRM help with social media lead generation?

Many CRMs integrate with social media platforms, allowing agents to capture leads from ads or direct messages. Some also include tools to schedule and manage social media content, helping you stay visible online.

What are the responsibilities of a good realtor?

Realtors help clients buy, sell, or rent properties. They guide the buyers and sellers through the entire real estate transaction process, including property searches, negotiations, paperwork, and closing.

To become a licensed realtor, you typically need to complete pre-licensing courses, pass a real estate exam, and obtain a license in your state. Additionally, you are required to become a member of a realtor association such as the National Association of Realtors (NAR).

How do I market myself as a realtor?

Effective real estate marketing involves various strategies, including building a strong online presence, networking with other professionals, hosting open houses, leveraging platforms such as Kukun, and providing exceptional customer service.

How to get clients in real estate?

To attract real estate clients, you need to explore various avenues. Pursue the right real estate lead sources by hosting open houses to network with potential buyers. And, don’t overlook the potential of cold calling to reach FSBO sellers or expired listings. 

You also need to consider specializing in a niche market to stand out. Engage locally by participating in events, and encourage referrals from past clients while offering incentives for successful lead generation. 

Moreover, establishing an online presence through a professional website and social media platforms is crucial for showcasing listings and engaging with potential clients. These strategies collectively strengthen your client acquisition efforts and enhance your presence in the real estate market. The bottom line is that you need to focus on networking and building relationships within your community. 

Can Kukun’s iHomeManager be an alternative to Homebot?

Homebot provides homeowners with insights into their home equity and market trends. Kukun – with its tailored solutions – offers all this and more through accurate home valuation, equity tracking, and market analysis.

Written by Ramona Sinha. February 16, 2024

Ramona is the Senior Content Writer for Kukun. This experienced blogger uses simple and succinct words to decipher the complex phenomenon called life. She has written articles covering a broad range of topics, such as real estate, lending and mortgage, finance, business, taxation, home designs, home improvement projects, decor concepts, and more. An avid traveler, she’s a digital nomad at heart and an animal lover from the depth of her soul.